business coaching | the asha code 2/2

Jun 30, 20194 min read

How to Know When It's Time To Pivot (P.S. I did!)

Math has never been my strong suit, but the #ParetoPrinciple is a constant “temperature check” I use to grow my business. Well, it used...

Nov 16, 20185 min read

How-to Create Real S.M.A.R.T. Goals

I’m sure you’ve all heard about setting “SMART” Goals. Meaning; specific, measurable, achievable, results-focused, and time-bound. But...

Oct 3, 20184 min read

Why Your Creative Business Needs a Strategic Plan (and how to write one)

I know I know, “strategic plan” sounds SO unsexy, and so opposite of creative. But trust me when I tell you it’s not. All this one off...