business strategy | the asha code 3/4

Feb 6, 20193 min read

My Top 3 Strategy + Mindset Tips for Elevating Your Business

The past few months I’ve noticed a trend with my clients and new client inquiries. There’s a misunderstanding between what creates a...

Nov 16, 20185 min read

How-to Create Real S.M.A.R.T. Goals

I’m sure you’ve all heard about setting “SMART” Goals. Meaning; specific, measurable, achievable, results-focused, and time-bound. But...

Oct 3, 20184 min read

Why Your Creative Business Needs a Strategic Plan (and how to write one)

I know I know, “strategic plan” sounds SO unsexy, and so opposite of creative. But trust me when I tell you it’s not. All this one off...